Now banking institutions are in a position to prepare everything required for VISA EMV smart cards issue directly on the territory of Ukraine and in direct cooperation with their producer on confidential basis, thereby avoiding language and technical problems in communications. It considerably reduces time taken on realization of a new product issue project and removes difficulties during its implementation. Specifically, developer response to customer demands is minimized and operational performance control is simplified. Bank could order any smart card run, thereby making market as flexible as it is necessary. Moreover, Ukrainian banks don’t get into trouble like being «client no. 425» lined up any more, as it usually happens while making request for cards to distant foreign producer. No less important aspect is availability of best offers.

      In Ukraine smart card development makes it possible to use new potentials of projects that have already been implemented such as electronic digital signature, social card, and so on. Also banks get to have the opportunity to personalize cards on-line as for daily needs so for large orders incoming to Personalization Company.

      The product mastering is in line with official recommendations provided to banks by VISA International system in terms of EMV-cards implementation, ensuring the following:

higher protection against fraud

reduction of operation time during off-line transaction conducting

new opportunities usage (such as e-wallet, fuel application and loyalty application) for customer service customization

new channels of application: mobile phones, online digital TV and so on

      In Ukraine Pectoral® chip-module has such a unique advantage among VISA International EMV-cards as possibility of electronic digital signature usage, which is developed in accordance with the Ukrainian legislation (GSTU 4145-2002) and could be used in client-bank system, and for electronic circulation of documents as well.

      Developing its unique product such as Pectoral® chip-module, Plastic Card Company proceeded from market requirements that are contained in its unique product, which in turn compliant with world standards and along with this is at a short distance and sensitive to loyal market targets. Just as well-known pectoral reflected all the versatile inward of life among ancient Scythians, so Pectoral® chip-module possesses payment cards value reflecting all sides of modern people financial world!